“Jack Daniel's Brings the Soul of
Tennessee to the Global Stage”
Burger King - Whopper Guarantee
Burger King asked people what they hated about Burger King. They had notes. So we turned the feedback into an actual job: the Your Way Champion, a restaurant manager whose job is to make sure your order is right — and make it right when it isn’t. We even added a Whopper Guarantee, because apparently accountability tastes better flame-grilled.
Role
VP, Creative Director
Agency
BarkleyOKRP
Client
Burger King